Wednesday, December 24, 2003

Taking coal to Newcastle

As anybody would be, I was also surprised to read that a British company has secured a multimillion order to export sand to Dubai. The news item I read did not give any other details about the deal.
That made me curious to search this on web and now this news item reveals the details behind.
But still, if it’s the Sales executives who have convinced the Dubai Prince then this can be a perfect case study for Marketing!!!

No comments:

Post a Comment

Related Posts